World’s Highest Quality. These three words are the foundation Howies was built on, and it remains the same today. From the beginning, we had one simple goal in mind – to make the highest quality tape at the best possible price for our users – all while providing unmatched customer service. In time, we applied this same principle to laces, wax, and much more. Howies only offers products that meet all of our – and your – requirements for quality, durability, and ease of use. At Howies, we strive to uphold our standard of quality in three distinct categories: Materials, Performance, and the Howies Experience.